Atarimaeda no Kurakkā (あたり前田のクラッカー)

  • Atarimaeda no Kurakkā


    Two days ago, I introduced the term atarimae (当たり前), which means “of course” or “natural(ly).”
    二日前、私は “of corse” を意味する「当たり前」という言葉を紹介しました。

    There is a famous old pun that uses atarimae — it is atarimaeda no kurakkā (あたり前田のクラッカー).

    This pun became popular due to a TV commercial that was broadcast in the 1960s by a Japanese confectionery company named Maeda Seika, which specializes in crackers and biscuits.

    It was made by just connecting atarimae and Maeda no kurakkā (前田のクラッカー – “Maeda’s Cracker”) — it has no profound meaning.

    In the past, many people said atarimaeda no kurakkā instead of saying atarimae.

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